Studio Emjanero

Case Study        
FLY Festival, Sept 2025        

        


Case Study: Creative Direction & Social Strategy
FLY Festival, Edinburgh, Sept 2025



Client: Watchtower Live    


2025 marked our fifth year working alongside FLY Festival to bring their social strategy to life. Upping the anti year on year is always our main goal, with a focus on diversifying output while showcasing how special FLY at Princes Street Gardens is as one of the only festivals that runs at the UNESCO World Heritage site.

Paired with huge numbers across our social platforms, we proved that you don’t need huge drops & viral tracks to captivate your audience on socials - let them in behind the scenes, capture the simple interactions of places they haven’t seen before, combine the high energy madness with authentic interactive content that spans beyond the DJ booth. It’s a disservice to let festivals be summarised by a series of 30 second clips of this week’s popular track - they’re an all encompassing experience, & people want to be a part of every moment of it, in person and online.

FLY is as much about the people & the place as it is about the music, so it felt really special to encapsulate it all into a social rollout which saw views & engagement up 500%, all while staying true to our ethos.

Team:
Direction & Strategy: @emjanero.studio
Live Video: @_.bdmedia
Aftermovie: @macaroon.media
Drone: @glasgowbydroneofficial
Postcards: @_scorneliust_
Photo: @_scorneliust_
Photo: @josefhallphotography
35mm: @glesgaonfilm
Lofi: @hannahlhiddleston & @emjanero.studio
Interviews: @sallyswan7 & @emjanero.studio
Interviews: @robbiemcgrory & @onthespoton